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Translator Upgrades Completed For FM 94.1; Digital Options Expanded For Listeners Everywhere

KNDY this week completed the move and upgrade of our translator at FM 94.1. The station rebroadcasts programming from KNDY-AM 1570. A process that began over two years ago with acquisition of the license for the translator allowed operation from a tower south of Marysville. In efforts to upgrade the signal, antennas were added to the KNDY-AM tower at the north edge of Marysville this summer. Following transmitter adjustments, and improving audio processing capabilities, FM 94.1 was returned to the air in recent weeks at reduced power. As of Friday the translator was operating at full authorized power of 250 watts. The signal covers approximately an area extending 10-12 miles from Marysville, and is primarily designed to supplement nighttime coverage for KNDY-AM 1570, which is mandated to reduce power after sunset. Although not as complete in coverage as AM 1570 during the day, or sister station KNDY-FM 95.5 at 25,000 watts full time, at some 50-60 miles, the translator has allowed broadcast of evening events, such as Marysville High School football and basketball games. Those home and away games are also online via the Network One Sports link at kndyradio.com. A podcast option was added this fall allowing listeners to hear or download games any time after the following Monday.

In addition, KNDY-FM 95.5 began full time streaming online this summer at kndyradio.com. The move was an effort to address the growing online audience potential, including those outside our coverage area, as well as crossing over onto mobile applications.

Technology is allowing advanced options for reaching listeners, but at the same time requires additional resources and diligence in tapping into rapidly changing environments. The stations website is continually updated with local news, weather, and sports information, and serves as a resource to explore programming. KNDY on Facebook is rapidly approaching 1400 likes, and is yet another conduit for communicating real time information. Those who use Twitter can follow us; links to our social media sites are listed below.

• KNDY On Facebook: http://www.facebook.com/kndyradio
• KNDY On Twitter: http://www.twitter.com/kndyradio


About Bruce Dierking